Welcome, Travel Trade Professionals!

We partner with tour operators, travel advisors, group planners, and receptive operators to help you confidently plan, package, and sell Yakima Valley experiences. Whether you’re a tour operator, travel agent, receptive operator, or group planner, we provide support and tools to help you confidently promote the Yakima Valley as an unforgettable destination for your clients.

Why Work With Us

We know the Yakima Valley inside and out, from wine and hop country to scenic outdoor adventures and farm-to-table experiences. Our travel trade team connects you with the people, resources, and information you need to build itineraries and confidently sell the destination.

What We Can Do for You

Destination Expertise & Local Support

Want to better understand what makes Yakima Valley special? Book time with us for destination training.

We’ll help you learn:

1. Seasonal highlights and best times to visit
2. Wine, Beer country regions and tasting experiences
3. Agritourism and farm-fresh experiences
4. Outdoor recreation, scenic drives, and soft adventure
5. Cultural, heritage, and local food experiences

Seasonal Temperatures (fahrenheit)

Peak Season: June - October

Key Facts

• The Yakima Valley is the first AVA in WA State and contains more than 18,000 acres of producing vineyards with five different and unique AVAs.

• The Yakima Valley is U.S. hop country - we produce over 70% of our nation’s hops.

• With more than forty commercial crops grown here, the Yakima Valley has the largest variety of fresh grown produce in the Pacific Northwest.

• With three Scenic Byways and direct access to rivers, canyons, and mountains, the Yakima Valley offers year-round outdoor adventure across diverse spaces.

Tailored Tour Group Assistance

Planning a group or escorted tour? We can assist based on your group’s size, interests, timing, and itinerary goals. With advance notice, we’ll help you put together experiences that match your clients’ interests, from wine tastings and farm tours to outdoor adventures and cultural stops. Submit your group details so our Travel Trade team can respond with personalized support and suggestions.

Tour Request Form

Trip Ideas & Inspiration

• Wine Country

  

  As the Yakima Valley's viticulture has matured over the last three decades, our winemakers are some of the most respected in the Northwest. With more than 90 wineries and five AVA's in just 70 miles, wine tasting in the Yakima Valley is a rewarding and unique experience.

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• Hops and Beer

  

  The volcanic soil and long, hot days makes the Yakima area the ideal place to grow hops. We proudly produce over 70% of our nation's hops, which means there wouldn't be craft beer without our farmers! When you come to the Yakima Valley, you come to the source!

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• Farms and Produce

  

  We pretty much invented "Farm-to-Table." With more than 40 commercial crops, we have the largest variety of fresh grown produce in the Pacific Northwest. Enjoy the sunshine while you hand pick your own fruit, or stroll through one of the many Farmers Markets.

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• Outdoor Adventure

  

  Blessed with 300 days of sunshine each year, the Yakima area is the perfect destination if you like to play outside. It's one of the few places in Central Washington where you can ski, bike, hike and golf, all in the same day. And the best part? It's all just a short drive away!

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Stay connected via #YakimaValley on Instagram, Facebook and YouTube.

Yakima Valley Awards

• #6 Best Place to Visit for Fall (2025)

• #4 Best Wine Region (2025)

• #3 Best Craft Whiskey (2025)

• #1 Best Wine Region (2024)

• #7 Best Beer festival (2024)

• #5 Best Beer Garden (2024)

• #3 Best River for Fly Fishing (2024)

• #4 Best New Brewery (2024)

Resources You Can Use

Maps & Travel Guides

Our official maps and travel guides make planning simple. Use them to understand drive times, experiences and key attractions. They’re also easy to share with clients for trip inspiration.

Professional Photos for Marketing & Presentations

Access high-quality imagery for proposals, brochures, websites and presentations. Showcase vineyards, scenic drives, culinary experiences and outdoor adventure with visuals that help clients picture the experience.

Asset Request

Sample Itineraries & Themed Trip Ideas

Use curated itineraries and trip themes to speed up program development. Whether wine-focused, culinary-driven, beer related or outdoor-oriented, these outlines give you a strong starting point.

Sample Itineraries

Connections to Local Partners

Let us help you connect with vetted local tour suppliers, wineries, breweries, guides, lodging partners, and attractions to build robust packaged experiences.

Tour Companies

Who to Connect With

Building Leisure or Tour Programs?

Our Travel Trade Team is your partner for itinerary development, supplier introductions, destination training, and product connections. We help you package Yakima Valley in a way that’s compelling and easy to sell.

Booking a Meeting or Conference?

Our Convention and Sales Team supports meetings, conferences, conventions, and group events in the Yakima Valley. From venue selection to hotel coordination and local vendor connections, we help make planning seamless and successful.

Hosting a Sporting Event or Tournament?

Our Sports Commission works with tournament directors, event organizers, and rights holders to bring sporting events to the region. We assist with facility coordination, hotel partnerships, community support, and event logistics to help you deliver a smooth, well-attended competition.